Central Department Store, Under Central Retail, Massively Invests Bt 4 Billion to Transform
Central Chidlom to a Luxury Department Store, "The Store of Bangkok"--
Positioning Central Chidlom as the store of endless inspiration for communities, which presents creative events spanning art, music, and gastronomy, in partnership with both local and global collaborators year-round.
The spending trend remains robust among premium clientele and the younger demographic, with projections indicating a 20% increase in foot traffic and a 30% growth in sales following the full-scale operation of the redesigned Central Chidlom in 2025.
Central Chidlom is poised to debut its new identity, embodying the concept of "The Store of Bangkok," inviting both local and international customers to experience the latest luxury, beauty, and fashion offerings in April. Moreover, valued customers can anticipate the grand reveal of the fully revamped Central Chidlom in December this year.
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