Central Department Store, Under Central Retail, Massively Invests Bt 4 Billion to Transform
Central Chidlom to a Luxury Department Store, "The Store of Bangkok"--
We no longer see Central Chidlom simply as a department store; it is now The Store of Bangkok, the epitome of shopping sophistication for both Thai and international clientele."
The new Central Chidlom, branded as "The Store of Bangkok," stems from the Central Department Store group's vision to serve as " The Store of Endless Inspiration for Every Moment of Your Life." Incorporating three key principles into its redesign, the store aims to establish itself as a luxury department stores:
The Store of Design & Concept
Central Chidlom collaborates with Thailand's leading architectural firm and a global consultancy to create contemporary architecture. Tailored to fit the Thai lifestyle, it excels in intricate detail while embracing international style:
Enhancing the Experience: Broadening the central space of the store to provide a spacious and airy ambiance, evoking luxury and relaxation, and offering a shopping experience designed to fit every product category.
Elevating Architecture: Redesigning the exterior façade of Central Chidlom, which serves as its signature, to modernize the store's appearance. Opting for frosted white glass, capable of illuminating and changing colors at night, Central Chidlom will become a bright, vibrant, lively, and iconic landmark of Bangkok.
Enhancing Accessibility: Adding a Sky Bridge on the first floor to directly connect to the luxury floor, and expanding the existing Sky Bridge on the second floor to provide customers with easier access to Central Chidlom.
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