Central Department Store, Under Central Retail, Massively Invests Bt 4 Billion to Transform

 

Best Curated Food Destination: Selecting eateries and cafes that cater to every lifestyle and preference, with an increase of threefold in the number of food outlets, totaling over 60 establishments. This expansion aims to fulfill the lifestyle needs of customers who visit the store not just for shopping but also for hanging out.

Best-in-Class Service: Elevated services such as upgraded concierge lounges, personal shopping assistants, and digital parking services have significantly enhanced customer experience.

 

The Store of Communities

 

Central Chidlom continues to be a beacon of inspiration, aiming to foster strong communities by encompassing:

 

Customer Focus: Catering to three main customer groups: (1) High-spending customers who appreciate well-curated products, (2) Creative and inspired young individuals who are into fashion, art, and innovation, and (3) Travellers and expatriates in Thailand.

 

Introducing CENFINITY to elevate the private loyalty program for top customers of Central Department Store, Robinson Department Store, Central Embassy, and The1 members. This program is redesigned to be more personalized and tailored to meet the lifestyle needs and preferences of the store's esteemed customers.

 

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Establishing a new identity for Central Chidlom through revamped logos and fonts, inspired by the store's new design. The introduction of the distinct "Central Chidlom Rose Pink" color derived from the iconic flower event of Central Chidlom, will be exclusive to Central Chidlom.

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