BAT Accelerates Sustainability Commitments in APAC

Developing a community-driven and inclusive future:

 

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Beyond Benih food security programme: BAT Malaysia launched its community garden programme, Beyond Benih, to ensure food security for low-income households and reduce the country's dependence on imports.

Agri Education and Assistance in Vietnam: Through programmes such as THRIVE, Ripe Top and crop diversification, BAT has helped increase the average farmer income by 11% and provided returns that are 30% higher than the investment norm.

Women's Empowerment Programme: Providing interest-free loans for women in My Quy Dong and My Thanh Tay, Long An Province in Vietnam to facilitate small businesses or animal husbandry.

Digital Inclusion Movement: In 2023, BAT Indonesia continued its focus on empowering micro, small and medium enterprises (MSME) through various social initiatives and local economic development opportunities, including donating 200 laptops for digital acceleration and 100 units of food carts for MSME early starters across Indonesia.

Josh Fett, Head of Corporate & Regulatory Affairs - BAT South East Asia and Australasia, said:

 

"The Asia Pacific is a diverse and complex region where each of our local markets experience unique social and environmental challenges. Through a hyper-localised approach to our sustainability strategy, we're driving programmes and initiatives which are seeing a tangible impact on local communities and lives. This supports our global objective to create A Better Tomorrow."

 

"We are committed to growing our sustainability initiatives across APAC to create a more sustainable future through community led education, innovation and action."

 

BAT is a leading, multi-category consumer goods business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. This commitment is demonstrated by our ambition to generate 50% of our revenue from non-combustible products by 2035.

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