ICONSIAM and Siam Paragon ascends global ranks - steadfast on becoming world's most recognized destinations in
6 World-Class Experiential Destinations under Siam Piwat, including award-winning Siam Paragon and ICONSIAM.--
Siam Paragon - the first and the biggest world-class shopping and entertainment phenomenon in Thailand--
As a hub of pop culture experiences for collectors, Siam Center has partnered with Gashapon Bandai Official Shop, or GBO, to open the first store in Thailand and the largest branch in Asia. The store features gashapon capsule toy vending machines, where fans can try their luck for a chance to get miniature figures of their favorite characters from over 35 popular anime and manga series.
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Siam Center also houses many stores for collectors, such as the Zippo New Concept Flagship Store, the brand's first and only flagship store in Thailand offering all Zippo collections from across the world as well as exclusive collections, and the Gundam Base Thailand, the first flagship store in Southeast Asia. Siam Center is also home to toy and collectibles stores, such as Yumeya and Banpresto Flagship Store, as well as specialty stores and collectibles stores catering to aficionados of fashion, art, lifestyle, and technology.
Siam Discovery introduces Flavor Lab, a new social community and hotspot for popular eateries
To reinforce its position as the Biggest Arena of Lifestyle Experiments where everyone can endlessly experiment, create, and cultivate, Siam Discovery, the Exploratorium, has created an unparalleled dining experience by opening the new zone known as Flavor Lab – a social community featuring a curated collection of renowned restaurants by Michelin-starred chefs, featuring Thai, Chinese, Korean, and other popular international cuisines, on the 3rd floor of Siam Discovery.
The latest additions include Thailand's first branch of Roberta's Pizza from Brooklyn, New York, renowned for its wood-fired pizzas and hipster vibes, and Kyo Roll En – The Parfait Parlour, a Japanese-style dessert café that serves up original sugar-free sweets, Thailand's first-ever black roll cakes, a signature soft-serve ice cream made from Japanese bamboo charcoal, and authentic matcha green tea from the region of Uji, renowned to be the best green tea in the world. Flavor Lab also features Shoo Loong Kan, serving the original Sichuan hot pot, Bornga, a famous Korean BBQ restaurant by celebrity chef Baek Jong Won: Kagonoya, a premium Japanese shabu restaurant, Kungthong Seafood, renowned for its authentic flavorful Thai seafood dishes, and other popular eateries, such as Babyccino & Co., Duck Donuts, Sundububu & Mil Toast Express, and many more. Today, Flavor Lab is a popular hangout spot in central Bangkok, beloved by both Thai customers and foreign tourists.
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