ICONSIAM and Siam Paragon ascends global ranks - steadfast on becoming world's most recognized destinations in

 

ICONSIAM is a convergence of wonders, with elements of art and culture seamlessly integrated into the ultimate shopping and entertainment experience. In addition to its Seven Wonders, ICONSIAM has created first-ever phenomena never before seen in Thailand, through iconic world-class events, such as the spectacular Amazing Thailand Countdown, a grand celebration that has brought joy to the audience worldwide, solidifying the Chao Phraya River as Thailand's No.1 global countdown destination through the years. In addition, to further establish its status as an art destination, ICONSIAM has brought to life various awe-inspiring art phenomena, including the Da Vinci Alive Bangkok, the most spectacular immersive digital art exhibition in the world. Held at ICONSIAM, it was the first such event in Thailand and the most complete of its kind in Asia.

 

 

As one of the world's best luxury destinations and the number one destination for Thai and international visitors from across the world, Siam Paragon has established itself as the ultimate hotspot for brands seeking to debut their new concept stores or collections in Southeast Asia and Asia. The latest among these is Gentle Monster, which has launched the exclusive Gentle Monster "Jentle Salon Pop-Up" pop-up store for the first time in Thailand, along with in 13 other major cities worldwide, presenting the "JENTLE SALON" collection, a collaboration between the Korean eyewear brand and Jennie BLACKPINK, reflecting her unique identity. The pop-up store is open from today until May 31, 2024, on M Floor, Jewel Zone, Siam Paragon.

 

Siam Paragon has also established itself as the epicenter of world-class luxury experiences through collaborations with various partners and leading brands, including Coach, which has launched the Coach Tabby Shop, transforming Parc Paragon into an immersive new shopping destination, receiving a great response in the past week.

 

In addition, Loro Piana, having enjoyed tremendous success following the launch of its first flagship store in Thailand at Siam Paragon last year, is set to open a Pop-up Summer Resort collection this May, while Tiffany & Co. is scheduled to unveil its first flagship store in Southeast Asia in May at Siam Paragon as well. This also underscores its strength as the most comprehensive world-class shopping center in Thailand.

 

Another major entertainment phenomenon at Siam Paragon is "BABYMONSTER PRESENTS: SEE YOU THERE in Bangkok" – the first fan meeting tour of the wildly popular band BABYMONSTER in Thailand, to be held on June 29 at Paragon Hall on the 5th floor. The event was met with such overwhelming reception that an additional session was added.

 

 

 

Siam Center, the Ideapolis, is seeking to further solidify its position as the center of limitless creativity and imagination in the arenas of art, fashion, technology, and lifestyle by creating a community space for collectors. Over the years, it has established itself as the ultimate hub for art toys, secret items, limited edition figures, and authentic licensed products and the go-to destination for art toy lovers. In December 2023, Siam Center partnered with Pop Mart to launch the first full-fledged Pop Mart pop-up store in Thailand.

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