Infobip Unveils AI Hub for AI-Driven Conversational Customer Experiences

Use an AI copilot to help navigate the platform and fulfill an automated workflow for tasks, such as customer journey generation, and right marketing campaign development, which will enable brands to increase conversions, sales or reduce costs by creating an optimized end-to-end customer engagement journey using GenAI e.g., purchasing flows where it's possible to re-engage the consumer over chat channels to keep bringing them back into purchasing flows

Create the right campaigns across social media channels and email campaigns to promote products using generative AI to create the draft copy and visuals

Ensure customer loyalty through a smart nurture program, with advanced analytics, customer behavior, and sentiment tracking plus churn prediction

Leverage AI client insights, giving detailed insights on their profile and predicting the next action

Assist agents by providing AI analyzed insights, previous call summaries and suggested replies

Create conversational experiences in chatbots with virtual agents, trained and constrained on the specific client datasets

 

Businesses and brands can use AI Hub as a full stack or component products to complement other tools, such as Salesforce, HubSpot, and more. The launch supports Infobip's strategy of becoming a conversational ecosystem that enables digital transformation in the conversational age. Infobip recently helped digital insurance business LAQO create 24/7 customer support through a GPT-enabled chatbot providing fast, accessible, and personalized responses to customer queries. The chatbot frees customer agents time to focus on more complex issues and offers scalable customer service.

 

Silvio Kutić, Chief Executive Officer at Infobip, said: "The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience. To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, with sales and support".

 

In September 2023, Infobip was recognized for its ability to execute and completeness of vision in the first Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market.

 

Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

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