In addition, the cloud provider's Apsara Video technology has powered cloud-based live streaming and broadcasting for Milano Cortina 2026, enabling global media access to press conferences, IOC daily briefings, and post-competition athlete interviews in real time. This fully cloud-hosted Game Video Content Distribution service supported journalists with seamless video processing, editing, live and on-demand distribution, and secure download capabilities — all delivered through Alibaba Cloud's resilient infrastructure.
An AI makeover on Olympic Tradition
Alibaba Cloud introduced an "Intelligent Pin Trading Station" in the Milano Olympic Village, adding an AI-enabled twist to one of the Games' most cherished traditions.
Powered by Alibaba's Qwen model, the station combines embodied devices with an AI system capable of understanding both language and visuals. Athletes place a pin into a capsule and interact naturally using voice and gestures. The AI interprets commands in real-time and guides a robotic arm to select a pin left by a previous participant. The result is a playful exchange that connects athletes through a tradition they already love, while broadening the range of people, countries, and stories represented in each trade.
The Intelligent Pin Trading Station demonstrates how cloud-based AI can support new forms of engagement—creating small moments of delight that encourage connection and discovery. Throughout the Games, Alibaba Cloud Intelligent Pin Station facilitated over 8,000 pin exchanges among athletes.
Intelligent by design
At Milano Cortina 2026, Alibaba Cloud's Qwen large language models powered the first use of LLM technologies in Olympic history, advancing the IOC's digital transformation and delivering a smarter, more connected Games. Qwen supported a range of applications, from enhancing global fan engagement to streamlining information management and operations across the Olympic ecosystem.
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Key platforms — including the Olympic AI Assistant, NOC AI Assistant, and the Sports AI Platform — used Alibaba Cloud's infrastructure to enable multilingual fan interactions, intelligent content search, and largescale media management. Collectively, these AI-driven systems set new benchmarks for accessibility, efficiency, and intelligence within the Olympic environment.