China's Dairy Serves Overseas Winter Olympics for the First Time Mengniu's "World-Class Quality" Nourishes

 

MILAN, ITALY, Radarseluma.disway.id-  - 25 February 2026 - From February 7 to 23, 2026, during the MILAN-Cortina Winter Olympic Games, Mengniu Group, as a Worldwide Olympic Partner (TOP), has introduced three specially crafted dairy products—pure milk, yogurt, and butter—into the MILAN Olympic Village. These products provide high-quality nutritional support to athletes, coaches, and staff from around the world. This marks the first time China's dairy industry has served an overseas Winter Olympic Games. Mengniu is the only Chinese dairy enterprise supplying products for this Winter Games, once again demonstrating its world-class product quality and its strong capability to lead China's dairy industry onto the global stage.

 

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Notably, during the Milan-Cortina Winter Olympic Games, the second "China Night" event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, was held on the evening of February 7 in Milan. The event, themed "China Night, Light of the Five Rings," aimed to unite Chinese sports culture, promote the Olympic spirit, and foster international cultural exchange and mutual learning. Speeches were delivered by International Olympic Committee (IOC) President Coventry, Chinese Olympic Committee Deputy Secretary-General and Director of Market Development Yu Jianyong, and Mengniu Group President Gao Fei. Attendees included IOC Executive Board Member and Chinese Olympic Committee Vice President Li Lingwei, IOC Member Zhang Hong, Asian Olympic Council Athletes' Commission Chair Ding Ning, TCL Technology CEO Wang Cheng, Alibaba Olympic Marketing Department General Manager Xie Long, as well as representatives from sports, culture, business, and media sectors.

 

"'China Night' has become a bridge for promoting sports and cultural exchange, which is the essence of the Olympic Games: bringing people together and building mutual understanding," said Bach in his speech. Coventry added that her 2025 visit to Mengniu deeply impressed her with their shared values. Looking ahead, he expressed his commitment to continue partnering with Mengniu to advocate the Olympic spirit through healthy products, sustainable development, and a passion for sports and culture, and he looks forward to the next "China Night" event at the Los Angeles Olympics.

 

Mengniu Group President Gao Fei stated that sports and milk are natural allies. Mengniu's corporate spirit of "Born to Excel" resonates perfectly with the Olympic motto "Faster, Higher, Stronger—Together." Mengniu aims not only to bring healthy, nutritious products to the Olympic arena but also to extend its corporate responsibility and commitment worldwide, further promoting the Olympic spirit.

 

As the world's first dairy TOP partner, Mengniu leverages its solid product strength and outstanding quality to provide comprehensive nutritional support for the Olympics. At the Milan Olympic Village, Mengniu Group offers three dairy products—milk, yogurt, and butter—ensuring high-quality nutrition for athletes, coaches, and staff from around the globe.

 

Sumber: media outreach newswire