China's Dairy Serves Overseas Winter Olympics for the First Time Mengniu's "World-Class Quality" Nourishes

Mengniu's three products (whole milk, lactose-free simple yogurt, butter) serving the Milan-Cortina Winter Olympic Games--

Mengniu has supplied three products to the Olympic Village: whole milk, lactose-free simple yogurt, and butter. These three complementary dairy categories cover athletes' basic nutritional needs while also catering to the personalized requirements of special groups, fully realizing the goal of "drinking milk, drinking good milk, and drinking the right milk" for athletes. When China's dairy innovation meets the Olympic spirit of striving for excellence, a mutual journey of "breakthrough" shines brilliantly on the Milan-Cortina Winter Olympic Games stage.

 

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This cultural expression through paper-cutting art aligns perfectly with Mengniu's brand story told to the world. On the occasion of the 2026 Milan-Cortina Winter Olympic Games opening, Mengniu released the opening theme film "Opening" under the slogan "Crossing Thousands of Mountains and Seas, Together for the Winter Olympics." The film invites billions of viewers worldwide to experience the warmth of Chinese New Year reunions on the global stage of ice and snow sports, jointly witnessing the mutual pursuit of "excellence" and "togetherness." The "Opening" film uses the snowy landscape as paper and ice sports as the carving tool to create Chinese paper-cut art. With lively morin khuur (horsehead fiddle) and throat singing, it features Mengniu brand ambassadors—Eileen Gu, Jia Ling, Xiao Zhan, and Jackson Yee—conveying the spirit of "Born to Excel." The film cleverly connects scenes of the grasslands, the Great Wall, the Leaning Tower, and the sports venues, symbolizing Mengniu's journey from grassland cattle and Chinese cattle to world-class cattle in its pursuit of excellence. Released at the Milan-Cortina Winter Olympic Games opening, this theme film once again showcases the style and responsibility of Chinese brands to the world. "Born to Excel" shines like a radiant spiritual totem, adding a moving Eastern echo to the long history of the Olympics.

 

The Milan chapter of "China Night" concluded successfully, while a new chapter of dialogue between Chinese brands and the world has just begun. Looking ahead, Mengniu will inspire perseverance through the light of sports, connect hearts through the light of culture, and illuminate the future through the light of sustainability. With this warm and powerful "Light of China," Mengniu aims to contribute even greater strength to the global development of the Olympic movement.

Sumber: media outreach newswire