"These new launches, both this year and beyond, will provide football fans with a unique and innovative way to connect with the sport, while also contributing to the growth of the digital collectibles market."
Modex CEO Francesco Abbate added: "We're delighted to have been entrusted with the delivery of FIFA's digital collectibles. The FIFA Club World Cup™ promises to be an exciting 10 days and with the release of collectibles that can secure actual FIFA match items and FIFA World Cup 26™ final access, there's an added incentive for fans to participate.
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"Digital collectibles increase the ways in which fans can interact with their favourite players, teams, and the game they love, and we're honoured to support FIFA in realising this goal. This is the first step in a journey to further engage fans with FIFA matches and initiatives."
The Modex and FIFA collaboration will demonstrate the benefits that Web3 technology can yield in terms of driving greater engagement and increasing the ways in which fans can participate.
About Modex.tech
Modex is a Web3 product development company that aims to empower brands to build a more connected, engaged, and loyal community while growing and unlocking new revenue streams