Getting Ready: LUX Helps Female Ex-Offenders Reintegrate Back to Society
Getting Ready, LUX--
"Many women ex-offenders struggle with re-entering society and starting afresh as they have lost sight of their sense of self-worth and are unable to live life with dignity. This is in addition to having to deal with the uncertainties shrouding their new life," said Severine Vauleon, Global Brand Vice President LUX "With Getting Ready, we would like to give these women a chance to properly live their life beyond the label. By helping them cultivate a positive relationship with their individual beauty and self-image, we hope that these women can find themselves and their footing in society again."
"'Getting Ready' is not just about helping women ex-offenders regain self-respect; it's also about initiating discourse about the plight these women face and how we can all involve ourselves in changing unforgiving societal perception." Hinoti Joshi, Global Managing Partner, VML Singapore, who spearheaded the campaign, commented.
'Getting Ready' is a campaign transcending social boundaries and re-instilling hope in women. The impact of this campaign extends far beyond transforming the lives of ex-offenders, but also sparks conversations about providing support to the marginalised female communities out there. Join LUX in its movement to uplift and celebrate the beauty and strength of women everywhere with 'Getting Ready'.
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