ICONSIAM’s ‘THAICONIC SONGKRAN CELEBRATION’ Draws Global Attention Promises 12 Days of Joy through
BANGKOK, THAILAND, Radar Seluma.Disway.Id, - In celebration of the Songkran Festival's prestigious recognition by UNESCO as an Intangible Cultural Heritage, ICONSIAM, the global landmark on the Chao Phraya River, has collaborated with the government including the Ministry of Tourism and Sports, Ministry of Culture, Tourism Authority of THAILAND, The Government Public Relations Department, BANGKOK Metropolitan Administration, The Thai Chamber of Commerce and Board of Trade of THAILAND and various private sectors to invest over $1.6 million (60 million baht) in marketing activities aiming to elevate "THE ICONIC SONGKRAN FESTIVAL 2024" into a world-class festival, expecting over 1.5 million visitors to attend.
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Under the concept of "THAICONIC SONGKRAN CELEBRATION: Joyful Songkran Festival, Continuing the Legacy of World Heritage" honors Thai identity by blending traditional Thai recreational activities with contemporary cultural entertainment.
This event promises to deliver the most memorable experiences, with grand celebrations filling every corner of ICONSIAM from April 10 to 21, 2024.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said, "As a world-class landmark along the Chao Phraya River, serving as a significant tourist destination in Bangkok and Thailand, this year, ICONSIAM plans to host the Songkran event even more spectacularly and memorable than ever before.
The celebration is particularly meaningful as the 'Songkran in Thailand' festival was registered as an Intangible Cultural Heritage of Humanity by UNESCO at the end of last year.
"THE ICONIC SONGKRAN FESTIVAL 2024 aims to showcase the traditions and customs of Songkran while welcoming tourists from around the world with warm hospitality and contemporary Thai entertainment.
This collaborative effort seeks to create a historic event and promote Songkran in Thailand as a world-class festival. The goal is to honor Thai cultural heritage by blending contemporary elements and presenting it in a way that resonates with future generations, ensuring that this heritage lasts forever.
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