Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues

 

 

HANGZHOU, CHINA, Radar Seluma.Disway.Id, -  A vast majority (73%) of consumers want to live more sustainable lifestyles, particularly among those living in emerging Asian markets (87%), but inconvenience and high costs are cited as main stumbling blocks to the adoption of sustainable lifestyles, finds the latest independent research commissioned by Alibaba Group.

 

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The research, titled "The Sustainability Trends Report 2023", polled more than 14,000 consumers from 14 markets across Asia, Europe and the Middle East. It finds that convenience (53%) and affordability (33%) are critical for driving behavioral changes on consumer sustainability and businesses can make it easier for consumers to make sustainably conscious choices.

 

But consumers are cynical (38%) towards the underlying motivation of businesses' "sustainable" products, with only 15% saying that they completely trust claims around sustainability of products. Businesses need to work harder to build trust among those consumers, especially among people living in European markets.

 

"As a digital platform company, Alibaba is uniquely positioned and committed to addressing the 'say-do' gap challenge; by reducing the inconvenience obstacle, adding more sustainable choices, and optimizing supply chains to keep costs reasonable for consumers. Sustainable consumption is crucial for the environment, and in the meantime it provides a great opportunity for businesses, as well as the digital economy as a whole, to have a long-lasting development into a sustainable future for all," said Liu Wei, Alibaba Group ESG Strategy Lead.

 

Alibaba published its latest Environmental, Social and Governance (ESG) Report in late July where for the first time it disclosed its Scope 3+ decarbonization progress since it pioneered the concept in 2021 for a wider pledge of carbon emission reduction across its ecosystem.

 

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