Ascott Signs Record 19,000 Units Across 102 Properties in 2025
In 2025, Ascott entered more than 10 new cities in Asia Pacific and Europe, including notable first properties in Wellington and Taipei, resort destinations such as Phuket, Phu Quoc and Langkawi, as well as emerging Tier-2 cities like Lucknow and Thanjavu--
Conversions-led Growth
Over 38% of units signed in 2025 were conversions, reflecting owners' preference for faster, lower-risk routes to market and Ascott's ability to execute conversions efficiently across its diversified brand portfolio. Recent conversions, including Citadines Antasari Jakarta, Oakwood Bencoolen Singapore and lyf Zhangjiang Shanghai, were completed within months of signing, demonstrating Ascott's capability to reposition assets swiftly and accelerate revenue generation for owners.
Brand Performance and Expansion
Ascott's brands achieved milestones in scale and geographic reach in 2025. Citadines surpassed 200 properties globally with 17 new signings, boosted by its conversion-friendly positioning, while Oakwood secured 16 signings, maintaining strong owner appeal across business, leisure and extended-stay segments. Ascott's collection brands continued their geographic expansion, with The Unlimited Collection expanding in Africa and Europe, while The Crest Collection entered the Middle East. Following the signing of The Unlimited Collection in Casablanca, Morocco, Ascott's portfolio in the country now comprises 10 operational and pipeline properties across Casablanca, Tangier and Marrakech. This underscores Ascott's strong momentum in Morocco, one of Africa's most dynamic hospitality markets.
The flagship Ascott brand recorded 10 new signings, expanding its global portfolio to 87 properties including operational and pipeline assets. Notable additions include Ascott Coronation Square Johor Bahru, which secures a flagship position at the Johor-Singapore Special Economic Zone with direct connection to the upcoming Rapid Transit System Link, and Ascott Shenton Way Singapore, the brand's third property in the city-state. Opening as a dual-format hotel and serviced residence, Ascott Shenton Way Singapore will integrate wellness-driven experiences with sustainable operations, showcasing the brand's evolution in a prime CBD location.
Sumber: media outreach newswire
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