Ascott Signs Record 19,000 Units Across 102 Properties in 2025
In 2025, Ascott entered more than 10 new cities in Asia Pacific and Europe, including notable first properties in Wellington and Taipei, resort destinations such as Phuket, Phu Quoc and Langkawi, as well as emerging Tier-2 cities like Lucknow and Thanjavu--
Resort Portfolio Expansion
Capitalising on strong leisure travel demand, Ascott's multi-typology brand strategy drove 15 resort signings in prime locations such as Phuket, Phu Quoc, Nha Trang and Bali, expanding its portfolio in resort destinations to over 50 properties. Notable additions include the 693-unit HARRIS Resort Cam Ranh, marking the brand's first entry into Vietnam, alongside a 250-unit lyf and a 120-unit Somerset at Lagoon City Seville, Spain, a mixed-use development anchored by an 18,000-square-metre man-made lagoon.
In 2025, Ascott expanded its branded residences portfolio by partnering with quality developers on two new properties, adding over 1,000 units. These include the 227-unit Residences at Ascott Abov Patong Phuket (pictured), adjacent to Ascott Abov Patong Phuket Resort and just 150 metres from the iconic Patong Beach.
The company also expanded its branded residences portfolio by partnering with quality developers on two new properties, adding over 1,000 units: Residences at Ascott Abov Patong Phuket, next to Ascott Abov Patong Phuket Resort, and Oakwood Premier Branded Residences Luohu Shenzhen, co-located with Oakwood Premier Luohu Shenzhen. Leveraging its hospitality expertise and brand recognition, Ascott is well-placed to deliver lifestyle-oriented residences that meet growing demand in Asia Pacific while generating fee growth. Co-locating branded residences with its hotels enhances operational and marketing synergies, diversifies revenue streams and strengthens Ascott's value proposition to owners and investors.
Ascott’s second branded residence project in 2025, Oakwood Premier Branded Residences Luohu Shenzhen, will feature 792 residential units in the vibrant Luohu district, sharing the same building as the 450-unit Oakwood Premier Luohu Shenzhen.
Franchise Growth Momentum
More than a quarter of the units signed in 2025 were under franchise agreements, supporting Ascott's asset-light expansion. Franchise momentum in East Asia accelerated as the company strengthened its regional pipeline. Five Quest properties were secured in China through Ascott's joint venture with Jin Jiang, alongside four franchise agreements to expand Citadines' presence in the country. The largest franchise signing of the year was the 510-key Oakwood in Gangneung, South Korea, a resort-led development in Gangneung's Cultural Olympic Special Zone with strong connectivity to Seoul, demonstrating Oakwood's scalability in leisure and extended-stay markets.
In other regions, Ascott's Quest franchise contributed five new signings in Australia, while franchise agreements for the Oakwood, Somerset and The Unlimited Collection brands in Europe and Africa further strengthened the company's global footprint.
Sumber: media outreach newswire
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