Call for Evidence-Based Leadership
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CAPHRA urges the FCTC Secretariat and Treaty Parties to engage transparently with emerging THR evidence ahead of upcoming Conferences of the Parties (COPs). Several member states have already called for more inclusive debates that consider consumer behaviour, scientific validation, and national case studies.
CAPHRA emphasises that banning consumer choices doesn’t remove demand it merely fuels illicit trade and blocks health gains.
Countries that have embraced regulated harm reduction — including the Philippines, which now recognises vaping and oral nicotine pouches within its public health framework — are reporting accelerated declines in smoking rates. These outcomes demonstrate that balanced regulation outperforms ideology.
Policy Imperative: Evolve or Risk Irrelevance
As governments struggle to meet 2025 smoking reduction goals, CAPHRA warns that the WHO FCTC risks becoming obsolete unless it evolves to reflect scientific and consumer realities.
CAPHRA concludes “The data are unambiguous. Where THR is embraced, smoking falls. Where innovation is banned, progress stalls. It’s time for the FCTC to move beyond denial and engage with the evidence that millions of ex-smokers are already proving works.”