With Becon's solutions, Guardian and Mannings will be able to leverage data-driven insights to provide tailored wellness advice and personalised recommendations, effectively building trust and strengthening loyalty with customers.
Customers will be able to start with quick assessments online, and be guided towards stores for comprehensive, in-depth assessments and consultations with trained wellness professionals. This seamless, integrated experience contributes to driving engagement and traffic between online and offline touchpoints, while empowering customers to make more informed choices as Guardian and Mannings continue to expand their wellness assortment with function- and efficacy-based products.
BACA JUGA:
Delivering micro-precision analysis
Becon's solution combines macro and micro analyses for higher accuracy, backed by collaborative research with medical professionals and a robust database of over 3 million skin and hair profiles. Its specialised scanner uses a high-resolution camera and multiple sensors, including UV-A LED imaging, temperature, humidity, and odour detection, to measure 12 skin and 12 hair parameters respectively in just five minutes:
Skin: moisture, redness, sebum, acne, porphyrins, pore size, pore density, blemishes, wrinkles, dark circles, skin barrier, skin temperature
Hair and scalp: hair loss risk, hair volume, hair thickness, follicle density, hairs per follicle, moisture, sebum, dandruff, sensitivity, hair odour
Andrew Wong, Chief Executive Officer of Health & Beauty, DFI Retail Group, said: "This partnership with Becon represents a strategically important step in advancing our wellness strategy and reinforcing our position as the trusted advisor for our customers. By integrating technology with our long-standing professional expertise, we create an omnichannel experience that not only supports customers' diverse wellness needs, but also nurtures lasting engagement and loyalty across our Health & Beauty businesses."
Minsuk Park, CEO of Becon, said: "This partnership with DFI Retail Group allows Becon to bring our advanced assessment technology to more customers across Asia. By combining our innovation capabilities with DFI's strong retail network and omnichannel ecosystem, we can deliver personalised insights at scale and help customers understand their wellbeing with trusted advice."
DFI and Becon will continue to collaborate closely as the solution is introduced progressively across stores and mobile apps starting in 2026. Customers will be able to access these new services in more neighbourhood locations, supported by the phased launch of the mobile app lite experience in selected markets. Together, the two companies remain committed to enhancing wellness experiences built on technology, expertise, and personalisation.