Pokémon's 30th Anniversary: MemeStrategy (HKEX:2440) Launches World's First Tokenized Collectible Card Fund

 

HONG KONG SAR, Radarseluma.disway.id — MemeStrategy, Inc. ("MemeStrategy" or "the Company"; HKEX: 2440), an Asia-based publicly listed digital asset company, today announced the launch of the world's first tokenized Pokémon trading card fund (the "Fund").

The Fund is designed to offer professional investors institutional-level access to the collectible trading card market through EVIDENT Platform Services Limited ("EVIDENT"), a licensed alternative asset digital investment platform, marking a significant step in establishing trading cards as a recognized alternative asset class. Scheduled to launch during the 30th anniversary of the Pokémon franchise, the Fund represents a unique initiative that bridges culturally iconic collectibles with traditional institutional-level financial services.

 

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A Booming, Multi-Billion Dollar Market

 

This February, a PSA 10 "Pikachu Illustrator" card, widely regarded as the holy grail of Pokémon cards and previously owned by internationally renowned influencer Logan Paul, achieved a record-breaking auction price of USD 16.492 million (approximately HKD 128 million). This sale surpassed the previous record for the most expensive sports card, the one-of-one dual-signed Logoman card featuring NBA legends Michael Jordan and Kobe Bryant. The event brought the global spotlight back onto collectible cards and underscored the growing cultural and collector interest in high-end trading cards.

 

The global collectibles market is projected to reach USD 628 billion by 2031, with the Asia Pacific region demonstrating particularly rapid growth momentum.[1] Within this market, the collectible card games segment is expected to reach USD 37.42 billion by 2034, rising from a projected USD 14.7 billion in 2025.[2] This expansion is driven by increased participation from digital native consumers and heightened institutional attention towards alternative assets. This surge also reflects a broader cultural shift among younger generations, who are increasingly engaging and investing in alternative cultural assets.

 

Among trading cards, Pokémon cards hold a distinguished position in the collector community. They are viewed not merely as game cards, but also as culturally significant assets supported by active secondary markets and well-established collectible value. According to reports from The Wall Street Journal and historical data from the authoritative platform CARD LADDER[3], Pokémon card values have exhibited long-term appreciation of more than 30x over the past 20 years, reinforcing their status as a resilient alternative asset class.

 

Crossing the Chasm, Moving Towards Institutional-Level Collection Investment

 

Although the trading card market presents substantial growth, direct participation by professional and institutional investors has historically been limited due to several structural challenges, including:

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