The Store of Communities
Central Chidlom continues to be a beacon of inspiration, aiming to foster strong communities by encompassing:
Customer Focus: Catering to three main customer groups: (1) High-spending customers who appreciate well-curated products, (2) Creative and inspired young individuals who are into fashion, art, and innovation, and (3) Travellers and expatriates in Thailand.
Introducing CENFINITY to elevate the private loyalty program for top customers of Central Department Store, Robinson Department Store, Central Embassy, and The1 members. This program is redesigned to be more personalized and tailored to meet the lifestyle needs and preferences of the store's esteemed customers.
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Establishing a new identity for Central Chidlom through revamped logos and fonts, inspired by the store's new design. The introduction of the distinct "Central Chidlom Rose Pink" color derived from the iconic flower event of Central Chidlom, will be exclusive to Central Chidlom.
Positioning Central Chidlom as the store of endless inspiration for communities, which presents creative events spanning art, music, and gastronomy, in partnership with both local and global collaborators year-round.
The spending trend remains robust among premium clientele and the younger demographic, with projections indicating a 20% increase in foot traffic and a 30% growth in sales following the full-scale operation of the redesigned Central Chidlom in 2025.