SC Unveils Bold Rebrand, Shifts "Beyond Residential" to Three-Engine Growth Model
SC Unveils Bold Rebrand--
- The company is also introducing SC Green Mark, a green building development standard covering environmental performance and residents' quality of life, which will be applied across all engines and projects.
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"Brands are like living things. They survive through evolution, and brands that fail to adapt will eventually become extinct. SC therefore continues to evolve. Rebranding and organizational reform are part of that evolution. A more flexible and diversified business portfolio will enable SC not only to survive but to grow sustainably in the highly volatile and challenging real estate industry, while creating greater value for people more broadly," Nuttaphong said.
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