SC Unveils Bold Rebrand, Shifts "Beyond Residential" to Three-Engine Growth Model

- Low-rise housing: Revitalizing of eight single-detached home series across 17 projects under a concept focused on deeply understanding life needs.

- Condominium: Launch of a new ultra-luxury branded residence and a new riverside project, with a combined value of THB 25.5 billion across two projects.

 

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- Introduction of "GenSCription" (Living Subscription Program by SC), responding to the growing shift toward renting instead of homeownership among younger generations, increasing accessibility and flexibility in housing.

Engine 2: Recurring Income Property, covering operations across hotels, warehouses, office buildings, and rental apartments in the U.S. The business targets revenue growth of around 70 percent to THB 2 billion.

- Expansion of hospitality portfolio by 450 rooms in key seaside destinations such as Pattaya and Phuket.

- Development of an additional 170,000 square meters of warehouse space in the Bangna–EEC zone.

- Investment in alternative energy businesses to support data center growth under SCX 360.

Engine 3: New Businesses for a Better Future, covering after-sales services, digital platforms, and health related businesses. The company targets revenue of THB 400 million this year, representing growth of around 60 percent from 2025.

- After-sales services will expand from 150 projects to 260 projects, alongside the launch of LINTON, a concierge service designed for ultra luxury residents.

- SC has allocated an investment budget of THB 1 billion over the next three years to support the growth of this business segment.

SC also introduced "SC Green Mark," a green building development standard encompassing environmental performance and residents' quality of life. The standard will be applied across all engines and projects to ensure sustainable growth aligned with long-term environmental responsibility.

Sustainable business operations

- The company continues to operate in accordance with international sustainability assessment standards of FTSE Russell.

- SC is advancing its greenhouse gas reduction efforts in line with its five-year target of reducing 100,000 tons of carbon emissions from 2025 to 2030.

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