CAPHRA calls out FCTC’s “Myths vs Facts” Campaign that Ignores Real-World THR Success

“Evidence flows from users, clinicians, and real-world data, not just labs,” said Nancy Loucas, Executive Coordinator of CAPHRA. “Stop silencing successes; study why New Zealand and Sweden lead while other FCTC parties stagnate. Prohibition drives illicit trade; educative regulation empowers quitting,” Loucas added.

 

Call for Evidence-Based Leadership

 

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CAPHRA urges the FCTC Secretariat and Treaty Parties to engage transparently with emerging THR evidence ahead of upcoming Conferences of the Parties (COPs). Several member states have already called for more inclusive debates that consider consumer behaviour, scientific validation, and national case studies.

 

CAPHRA emphasises that banning consumer choices doesn’t remove demand it merely fuels illicit trade and blocks health gains.

 

Countries that have embraced regulated harm reduction — including the Philippines, which now recognises vaping and oral nicotine pouches within its public health framework — are reporting accelerated declines in smoking rates. These outcomes demonstrate that balanced regulation outperforms ideology.

 

Policy Imperative: Evolve or Risk Irrelevance

 

As governments struggle to meet 2025 smoking reduction goals, CAPHRA warns that the WHO FCTC risks becoming obsolete unless it evolves to reflect scientific and consumer realities.

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