CAPHRA calls out FCTC’s “Myths vs Facts” Campaign that Ignores Real-World THR Success

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Independent research shows that regulated harm reduction strategies outperform prohibitionist approaches. Japan’s adoption of heated tobacco products saw over 70% of smokers switch by 2020, driving a 50% drop in adult smoking prevalence since 2003 — all without WHO-endorsed bans on novel alternatives.

 

New Zealand’s vaping-led smokefree strategy cut adult smoking below 7% by 2025, positioning it among the world’s fastest-declining tobacco markets.

 

Sweden’s oral nicotine model has helped achieve the world’s lowest lung cancer incidence (QS = 88 per 100,000), illustrating the tangible impact of safer nicotine use when properly regulated.

 

In the United Kingdom, 73% of the 15 million vapers are former smokers, a clear public health gain — yet still mischaracterised by the FCTC Secretariat as “industry promotion.”

 

Advocates Warn Against Ideological Rigidity

 

CAPHRA’s regional representatives argue that the FCTC’s communications perpetuate an outdated narrative instead of adapting to the realities of harm reduction.

 

“How can FCTC learn from reality when it dismisses every THR win as ‘industry talking points’?” asks Clarisse Virgino, CAPHRA’s Philippine representative. “Japan quit smoking en masse without FCTC ‘facts’ — through practical harm reduction. FCTC’s ad hominem attacks fail the world’s 1.3 billion smokers.”

 

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