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Deepening its commitment to athletes who embody bold originality and individuality, Sprite is continuing to build on its existing relationship with 2026 NBA All-Star Game MVP Anthony Edwards. Edwards represents a new generation of global stars whose influence extends beyond the court, making him a natural partner for Sprite.
"I love that Sprite has always been a brand that pushes you to do things your way," said Anthony Edwards, Minnesota Timberwolves Guard. "Being a part of this legendary partnership between Sprite and the NBA is incredible. I'm excited to represent the brand and show the next generation the power of staying true to yourself."
Under the new agreement, Sprite will activate across NBA's biggest global stages, including league tentpole moments, as well as international events like NBA Global Games. Through the partnership, fans will see immersive experiences, custom content series on NBA platforms, and exclusive promotions that bring them closer to NBA fandom.
The renewed collaboration builds on recent momentum, including the introduction of co-branded, limited-edition Sprite cans featuring select NBA teams in participating markets – giving fans a new way to celebrate their local fandom and regional pride. Through integrated global marketing campaigns, digital-first storytelling, retail programs and in-market fan experiences, Sprite will connect the energy of basketball directly to ultimate refreshment. The partnership builds on Sprite's existing relationships with the NBA family, which include team partnerships with 17 NBA teams.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social impact platform celebrating its 20th year, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.