Coca-Cola Lunar New Year 2026 Refreshes Beloved Traditions by Inviting Gen Z to Co-Create Local Celebrations

SINGAPORE / KUALA LUMPUR, MALAYSIA / HANOI, VIETNAM, Radarseluma.Disway.id -   10 February 2026 - Coca‑Cola® is celebrating Lunar New Year and Tết 2026 by refreshing time-honoured traditions through the creativity of a new generation, inviting families across VIETNAM, Singapore, and Malaysia to preserve what they love about the festival while shaping it in ways that feel personal and relevant today.

 

 

This year's Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family.

 

The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness.

 

"Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them," says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. "Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it's re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared."

 

A Shared Festive Look, Brought to Life Through Local Craft

 

At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character.

 

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