Custody Complexities: The high cost and operational difficulty of museum-grade physical storage, including security, insurance and climate-controlled facilities, make proper custody prohibitively expensive and operationally burdensome.
Market Fragmentation: A highly fragmented secondary market, dispersed inventory, and inconsistent sourcing channels make it difficult to acquire curated collections in bulk from reliable counterparties.
In view of this, MemeStrategy aims to deliver a comprehensive, institutional-ready one-stop solution. By launching the Fund through a publicly listed company platform and partnering with a licensed alternative asset digital investment platform, vault custodians supported by a professional third-party, and independent auditors and certifiers, MemeStrategy seeks to establish a robust, transparent, and institutional-level framework for professional investors to access the emerging cultural-asset market.
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"Pikachu with Grey Felt Hat": A Flagship Cultural Asset with Institutional Provenance
The Fund's portfolio is anchored around a leading Pokémon card: the PSA 10 "Pikachu with Grey Felt Hat" card. Created through an official cross‑disciplinary collaboration between The Pokémon Company and the Van Gogh Museum in Amsterdam, the card draws inspiration from Van Gogh's iconic "Self‑Portrait with Grey Felt Hat." It represents a rare convergence of the world's highest-grossing entertainment franchise and a globally renowned fine art institution.
Widely recognized as one of the most prominent Pokémon cards worldwide, the PSA 10 "Pikachu with Grey Felt Hat" is estimated to have a total market capitalization of over USD 94 million.
In light of its prominence and established market status, the Fund aims to acquire exposure representing approximately 25% of the PSA10 "Pikachu with Grey Felt Hat" cards currently available in the market, underscoring its strategic focus on this key asset. This positioning is supported by the following characteristics:
Appreciation: Secondary market prices for the card have risen more than 400% since its limited release in late 2023, based on publicly available historical data[4].
Scarcity: The Pokémon–museum collaboration was a time-limited initiative that concluded earlier than planned due to overwhelming demand. With a PSA 10 population of approximately 47,000[5] cards now permanently capped, its rarity is firmly established.
Authenticity and Grade Assurance: All cards held by the Fund undergo expert verification and are PSA 10 graded, consistent with market-recognized standards for condition and authenticity.
An Institutional-Level Infrastructure for a New Asset Class
Building on its focus on flagship cultural assets, MemeStrategy complements the Fund's portfolio construction with an institutional-grade operational framework. By partnering with EVIDENT, a licensed alternative asset digital investment platform through which tokenized interests in the Fund will be made available for professional investors, MemeStrategy aims to provide a secure, transparent and robust structure for accessing cultural-asset investment.
Institutional-Level Custody: All physical cards are authenticated, insured, and stored in a museum-grade environment with temperature control and 24-hour surveillance, operated by Grade10 Vault, the Company's professional card-vaulting service.
Enhanced Accessibility: Tokenization facilitates primary transactions on a licensed and secure platform, enabling professional investors to access tokenized interests in the Fund with greater efficiency and transparency.