To encourage international travel, The Mall Group will launch exclusive tourist privileges from late January to early March 2026, including shopping rewards and cash incentives tailored for overseas visitors.
By combining cultural heritage, festive celebration, and premium retail, Joy Luck Love Chinese New Year 2026 positions Bangkok not only as a place to celebrate—but as a destination where culture, commerce, and travel converge, inviting Asia-Pacific travelers to begin the Lunar New Year in one of the region's most dynamic cities.