As part of its key strategies, ONYX Hospitality Group has introduced an approach aimed at establishing connections with industry partners, emphasizing a profound commitment to a 'Tailored Approach to Hospitality.' This approach has been central to their business development and serves as a guiding principle in their collaborations with partners and alliances over the past period. As a result, the company has gained the trust of esteemed trade partners, both on a domestic and international scale, fostering their successful and sustainable business ventures.
Presently, ONYX Hospitality Group oversees the management of 44 hotels, resorts, and serviced apartments across Thailand, Malaysia, China including Hong Kong, Maldives, Bangladesh, and Laos. These properties fall under the banner of four main brands, namely Amari, OZO, Shama, and Oriental Residence, all of which are renowned regionally and globally.
The company has outlined plans to expand its investments to encompass over 50 properties by 2025, with a further target of reaching 70 properties by 2028. In the forthcoming years, particularly between 2023 and 2024, the focus will be on investment opportunities within Southeast Asia, specifically in key markets like Thailand and Malaysia. Furthermore, the company is actively exploring prospects in markets such as Hong Kong, while also venturing into new territories like Indonesia and Singapore. This strategic expansion aims to drive consistent and substantial growth throughout the entire region.
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Exciting developments are underway for ONYX Hospitality Group in 2023 with the opening of Amari Raaya Maldives, which welcomed its first guests in Q3 2023, and the eagerly anticipated Amari Colombo Sri Lanka set to open its doors in 2024. Additionally, the group has a further 9 properties in the pipeline, encompassing all three core brands: Amari, OZO, and Shama.
The MICE business, comprising Meetings, Incentives, Conferences, and Exhibitions, holds a significant place in the strategic priorities of ONYX Hospitality Group. It is recognised as a key pillar for the company's rapid growth. During ITB Asia 2023, ONYX Hospitality Group made a deliberate effort to showcase services and facilities adhering to international standards. This commitment ensures the seamless and modern organisation of MICE events, ensuring their success as intended.
Mr. Yuthachai highlighted the significance of the MICE business dimension presented at the event, stating, 'It is widely recognised that the MICE business is gaining considerable momentum in the Asia Pacific region. At ITB Asia 2023, ONYX Hospitality Group was, therefore, gearing up for a confident entry into the MICE market. We actively showcased our affiliated hotels and resorts, emphasising comprehensive and high-standard services and facilities tailored for MICE activities. This approach captured the attention of MICE entrepreneurs. We are moving forward with full force to capitalise on this opportunity, aiming to deliver an impressive experience in organising MICE events for organisers and meeting planners throughout Asia.
At ITB Asia 2023, ONYX Hospitality Group showcased a special highlight—the unveiling of the newly renovated and rebranded Amari Bangkok. This launch symbolises the essence of being a hub, akin to the heart of a bustling city that never sleeps, much like the vibrant energy of Bangkok. Building on a legacy of over 30 years as an iconic landmark in the heart of the business district, the newly renovated Amari Bangkok maintains a commitment to excellence in both location and service. Guided by the concept of 'Brighten Your World,' the hotel stands ready to greet visitors with a vibrant display of colour and vitality. This mirrors the brand's mission to provide guests with life's joyful moments.