Ascott’s Global Loyalty Platform ‘Ascott Star Rewards’ Achieved Record Member Revenue Growth In 2023
Ascott’s Global Loyalty Platform ‘Ascott Star Rewards’ Achieved--
To elevate travel experiences around the world, ASR members will be able to earn frequent flyer miles on all eligible direct bookings made via DiscoverASR.com, Discover ASR mobile app as well as via email or phone through Ascott's key airline partnerships from 2Q 2024. Tours and activities will also be available and bookable via ASR platforms, providing members with a more seamless booking and travel planning journey. Additionally, members will be able to earn ASR points for these purchases of tours and activities while planning their itineraries.
One-Stop 24/7 Digital Concierge with Discover ASR Mobile App
Unlocking even more conveniences and enhanced value for members, the Discover ASR mobile app enables guests to discover unlimited choices to perfect their stay at Ascott, from searching for special deals, managing reservations, to performing self check-ins. Newly enhanced, added benefits include increased app-exclusive offers tailored to search patterns, selection of stay preferences to support sustainability, as well as the ease of digital room keys. New and classic members will also be gifted with an instant upgrade to the Silver tier upon their first login to the Discover ASR mobile app.
Stay Offers with Ascott Unlimited and ASR
Celebrating Ascott's transformative journey to mark 40 years in hospitality service with 'unlimited' possibilities, all loyalty members will enjoy a complimentary fourth night with a minimum of three nights booked using the promotional code "ASCOTT40". Available at all ASR participating properties, the offer is valid for bookings and stays from now until 31 December 2024.
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A further testament to its engagement strength and value, ASR has been recently awarded the TripZilla Excellence Award 2023: Best Hotel Rewards. For more information on ASR as well as detailed member benefits, please visit https://www.discoverasr.com/member or view the latest brand refresh film. An overview of ASR member benefits, milestone rewards, and its refreshed look can also be found in the Appendix, available in the media pack.
About The Ascott Limited
Since pioneering Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with about 950 properties globally. Headquartered in Singapore, Ascott's presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
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