This initiative underscores how Songkran continues to evolve as one of Thailand's most important cultural celebrations, where heritage and creativity can coexist in meaningful ways. By bringing together interactive experiences, contemporary creativity and the traditions of Thai New Year, the event offers a distinctive platform for both local and international visitors to engage with Thai culture in a fresh and memorable way. As Songkran continues to attract growing interest from around the world, experiences such as this help reinforce Thailand's appeal as a destination where tradition remains vibrant, relevant and globally resonant — creating the kind of Songkran memory that lingers long after the streets have dried.
BACA JUGA:Resmi Tutup, Pabrik CPO PT Agrindo Indah Persada Sedang Selesaikan Proses PHK Ratusan Pekerja
About CPF
Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its "Kitchen of the World" vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security