Unlike traditional holiday promotions, 1wish Season was built around the idea that winning is not just about luck. It is about listening, understanding, and offering meaningful support where it truly matters.
"What moved us the most was how many people wished not for themselves, but for others – for their families, their communities, and even strangers. This project reminded us that the real spirit of the holidays is about giving, listening, and showing up when it matters."
– Jon Jones & 1win.
By connecting people across continents, 1wish Season became a reminder that generosity has no borders. Through small daily actions, the campaign demonstrated how collective participation can create lasting impact.
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About 1win
Founded in 2016, 1win is a major player in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador.