DFI Retail Group and Becon Announce Strategic Partnership to Launch AI Skin & Scalp Assessment in over 400
(Group photo, from left to right) Amanda Tay, Commercial Director of Health & Beauty, DFI Retail Group; Andrew Wong, Chief Executive Officer of Health & Beauty, DFI Retail Group; Minsuk Park, Chief Executive Officer of Becon; Kyungah Kim, Chief Operating --
HONG KONG SAR, Radarseluma.Disway.id - Media OutReach Newswire - 30 January 2026 - DFI Retail Group ("DFI") and Becon, a Samsung-backed company, today announced a strategic partnership to launch an AI-powered skin and scalp assessment solution across online and offline channels in Asia.
This milestone reinforces DFI's commitment to driving growth in wellness and delivering integrated omnichannel experiences at scale, underpinned by trusted advice and personalised recommendations for customers of its Health & Beauty business.
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Accelerating mass roll-out across Asia
The partnership will see the phased deployment of Becon's skin and scalp assessments across more than 400 Guardian and Mannings stores in Hong Kong, Indonesia, Macau, Malaysia, and Singapore. A phased roll-out will also introduce a mobile app lite solution on Guardian and Mannings apps.
The mass roll-out builds on a successful proof-of-concept in 2025, which demonstrated strong customer engagement, achieving significant purchase conversion and basket growth, along with consistently high revisit intention scores exceeding 6.5 out of 7.
Driving integrated wellness experiences across omnichannel
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